|
Yes!: 50 Scientifically Proven Ways to Be Persuasive | 
 enlarge | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
Category: Book
List Price: $25.00
Buy New: $14.00
You Save: $11.00 (44%)
New (41) Used (15) from $13.65
Rating:  92 reviews
Sales Rank: 642
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8 x 5.3 x 1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
BSmall changes can make a big difference in your powers of persuasion/BPWhat one word can you start using today to increase your persuasiveness by more than fifty percent?PWhich item of stationery can dramatically increase people's responses to your requests? PHow can you win over your rivals by inconveniencing them? PWhy does knowing that so many dentists are named Dennis improve your persuasive prowess? PEvery day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, IYes!/I reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.PCowritten by the world's most quoted expert on influence, Professor Robert Cialdini, IYes!/I presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually Iincrease/I the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many Ifewer/I flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? POften counterintuitive, the findings presented in IYes!/I will steer you away from common pitfalls while empowering you with little known but proven wisdom.PWhether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, IYes!/I shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
|
| Customer Reviews: Read 87 more reviews...
 Fun Read, Great Appilcations December 27, 2008
Vincent Harris (Trenton, MO USA)
1 out of 1 found this review helpful
Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If you don't own this book, get it. Don't fool with checking it out from the library...you'll want to be able to read it again and again.
 Who wouldn't say Yes...to some mind candy! December 26, 2008
Marshall A. Ronco (Massachusetts, USA)
This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES! br / br /This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials) br /Influence: Science and Practice (5th Edition) br / br /For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!
Completely Satisfied December 22, 2008
L. Medici
The book shipped very quickly and was in perfect condition. I am not finished with the book but it is very good thus far.
Great, even if you think you know about persuasion December 16, 2008
Joanne Morley (Leeds, UK)
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. I read it thinking I knew a fair bit about persuasion and it turns out I did, but there were also lots of other things that I wasn't aware of. br / br /The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.
Different sound...in a good way December 16, 2008
Megan R. Kuehner
0 out of 3 found this review helpful
I ordered the CD after hearing KOL on SNL. It is more of a rock sound than I normally like, but I am enjoying it.
|
|
|
Powered by Associate-O-Matic
| |
