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 enlarge | Authors: Rob Carter, Ben Day, Philip B. Meggs
Publisher: Wiley
Category: Book
List Price: $50.00
Buy New: $37.51
You Save: $12.49 (25%)
New (24) Used (27) from $34.50
Rating:  10 reviews
Sales Rank: 5328
Media: Paperback
Edition: 4
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 10.8 x 8.3 x 0.7
ISBN: 0471783900
Dewey Decimal Number: 686.224
EAN: 9780471783909
ASIN: 0471783900
Publication Date: November 3, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-10 of 10 | | « PREV | | |
 Studied under the author May 30, 2008
Michael S. O'neill
I am taking a course right now with Rob Carter. So at the risk of this sounding like a biased review, please know that I'm not the kind of person who allows personal feelings to stand in the way of my opinion on what's good and bad. br / br /Professor Carter's ability to effectively communicate is carried over to this text remarkably. Any obscure questions that I've had regarding typography and design have been answered by him personally and he nearly always pulls this text out to illustrate exactly what he means. br / br /Point is, I'm in my third year in a design program and even the "random, not covered by other professor" topics, are covered in this text. br / br /This is a text that designers will be going back to long after they've obtained their degree and are working in the field. It's a fantastic investment. br / br /--s
 The book is great October 24, 2007
Jacquelyn Forgette
This book has tons of pictures and lots of examples. Looking through the book gives you ideas and inspiration!
Typographic Design: Form and Communication September 21, 2007
Peggy L. Harper (Denver Colorado)
0 out of 3 found this review helpful
I was impressed to be ableto get this textbook as quick as I did. I needed it right away for school and the campus bookstore didn't even have it. I paid a little more but it was convenient for me.
 A Text Book? May 6, 2007
Edward Fielding (Toronto)
2 out of 9 found this review helpful
I am very disappointed by this book. We used it as course book in second year type classes and my students were less than thrilled. We'd switched from the Lupton Thinking With Type book. My question is this: Is this meant to be a textbook or a brief history of typography? br / br /The book is full of the sort of language that belongs in academic journals discussing visual culture. It is too sweeping in its coverage. Nor does the text does not relate to the examples in any sensible way. Too often the text discusses issues then refers to an example without explaining how they are connected. br / br /There is much valuable information in this book but it is buried. br / br /My remedy: I would make this typography textbook. I would get rid of the history section or make it very shorter. The first thing you see are ancient stone tablets and hieroglyphics, very off-putting to any student. The type specimens and type technology are unnecessary. The chapter on legibility is, well, awful. Tell me how type works. (Or, I should shut up and write my own type book!) This book is also poorly designed and lacks a design concept. The cover is especially bad. br / br /Review: Typographic Design: Form and Communication. May 2007
4th Edition, Updated for digital font coverage and more March 16, 2007
John Matlock (Winnemucca, NV)
8 out of 9 found this review helpful
Among the things that Gutenberg invented was the whole idea of type. Since then however, there have been literally thousands of type designs developed. Some have been developed for greater readability, some came about so that a greater density of words could be put on a page, some were designed for a logo that would be unique and recognizable around the world. Today the typography world in in a state of flux greater than ever before as new digital fonts are being designed. br / br /This book is the bestselling book in the field and discusses virtually everything there is to know about type, its uses, the effect that different styles have on the mind, the characteristic of new electronic fonts, screen fonts, laser printer fonts and much more. It is a highly graphic book using pictures to clearly illustrate what creative use of fonts can do to a book, an ad, or a web site.
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